Two pizza juggernauts expand their empires as a hungry new contender turns the fight into a three-way race to become America's biggest pizza chain.

Rival cereal giants race to invent the next must-have bowl, sparking a sugary arms race of mascots, crunch, candy, and the first ever chocolate cereal.

A struggling candy maker's botched experiment leads to the world's first bubble gum, its distinctive color, and a decades-long bubble gum war fueled by colorful mascots, comic strips, baseball cards, and novelty flavors.

Three burger operators race to serve a new generation on wheels, and a primitive intercom and sliding window evolve into the drive-thru - revolutionizing fast food and kicking off an industry arms race.

A chemist unlocks a chocolate syrup that transforms milk into a magic sensation, a scrappy soda shop owner cracks the code to bottling liquid chocolate for the masses, and a dairy innovator turns wartime surplus into instant cocoa gold.

A century ago, the cookie industry didn't exist, until a wave of innovators turn it into a $15 billion powerhouse.

A struggling cheesemaker, a New York restaurateur, a small-time baker, and a determined mother-son duo transform a humble cheese pie into a decadent American dessert--turning cheesecake into a grocery staple and the star of a restaurant empire.

A keen-eyed immigrant, a candy mogul, and two pasta-making brothers reinvent rice for America's kitchens by making it faster, easier, and impossible to resist.

An upstart chain innovates iconic menu items and fast food staples including a value menu and free refills, while fending off a new competitor to bring Mexican inspired fast food to the masses.

From the first ice cream bar in history, to the invention of classic flavors, a century of bold innovators transforms ice cream from a rare indulgence into a $100 billion American powerhouse.

A beverage giant is challenged for dominance by two upstart companies from Brooklyn to revolutionize the beverage market and transform iced tea from a regional drink to a multi-billion-dollar American staple.

As two baking powerhouses collide, scrappy upstarts and mom-and-pop players help turn crackers into a snack aisle staple.

Through happy accidents and breakthrough flavor innovations, cereal pioneers battle for control of America's breakfast table--using iconic mascots, unforgettable commercials, and bold new ideas to build a billion-dollar industry.

When German immigrant Richard Hellmann bottles his deli's mayonnaise, he launches America's condiment revolution.